Upon arriving in New York in 2011, Nourry took interest in the American sperm-bank industry and invited men to symbolically donate their sperm. Associating each donor trait to an ingredient, she then offered the genetic cocktail to passers-by in a traditional food cart on Fifth Avenue, thus bringing us to question some of these now-established practices.
In Denmark, for example, you only have access to limited donor information such as eye color, hair color, skin color, etc. In contrast, in the United States, much more information and many more services are available (for more money).
Here are some of those services:
In addition to the donor’s eye color and ancestry, you can also have access to his religion. Is there a religious gene?
If you want an "intelligent" donor, you can check to see if he is a Graduate donor, and learn whether your donor choices are athletes, musicians, artists, or scientists by reading their Donor Personal Essays.
You may look at the donors’ childhood pictures, knowing how meaningful it may be one day when your son or daughter recognizes those big brown eyes as their own.
If you’re a big fan of Johnny Depp, you can be sure your offspring will resemble him by purchasing the Donor Look-Alike option. And if you want a mix between Johnny and Orlando, not to worry; the site links directly to photos of the two or three celebrities to whom the staff has deemed each donor most closely resembles.
If you have a person or picture you would like your donor to resemble, such as that of your friend in college who married your best friend, you can call to schedule a Donor Matching Consultation or use an online Face Match, based on technology that uses sophisticated mathematical formulas to compare two facial images.
Sperm banks use Federal Express and UPS to ship your vials into specifically designed shipping tanks; you should plan on receiving it two days prior to your insemination.
The Spermbar project takes the online sperm-bank shopping experience and brings it to the high street using the emblematic New York-style food cart. Inspired by her event, The Procreative Dinner, Prune Nourry collaborates with a top New York-based mixologist, Cristian Molina, to mix unique juice cocktails in order to recreate the experience of the sperm donor application process and selection.
Through this website, participants are solicited to symbolically donate their sperm by filling out a donor application form online. Each trait is linked to an ingredient. Each symbolic sperm donation produces a unique and random flavor.
Then, on the day of the event, the cart is placed on a busy street corner where pedestrians are prompted to select a sperm donor, using a database on an iPad to search for an ideal candidate. Will the juice satisfy their expectations?